🪙 Audience: Crypto Investors Looking for Info, Tools, and Courses
by brianduclos | Jun 4, 2025 | Uncategorized |
👥 Demographics
- Age: 20–45
- Gender: Mostly male (~80%), though female interest is growing
- Income: Varies widely — from side-hustlers to high net worth early adopters
- Education: Mixed – college grads, finance pros, self-taught investors
- Location: Primarily urban, tech-forward areas (U.S., Europe, Southeast Asia)
🧠 Psychographics
- Values: Decentralization, autonomy, innovation, financial sovereignty
- Pain Points: Information overload, scams, market volatility, tech complexity
- Emotional Triggers: FOMO (fear of missing out), distrust of legacy systems, desire to “beat the system”
- Goals: Build long-term wealth, earn passive income, gain insider knowledge, stay ahead of market trends
📹 Preferred Content Formats
- Deep-dive explainer videos
- Market breakdowns and price predictions
- Platform reviews and walkthroughs
- Twitter threads with quick insights
- Discord/Telegram community participation
- Blog-based technical analysis
- YouTube – for deep dives and tutorials
- Twitter (X) – for rapid insights and influencer discussions
- Reddit (r/CryptoCurrency, r/DeFi, r/CryptoMarkets) – for community input
- Telegram & Discord – for private communities and early signals
- Blogs/Email – for course content, reports, and curated intel
🎤 Ideal Presenter Type
- Age: 25–40
- Tone: Analytical, confident, borderline contrarian
- Gender: Primarily male, but female presenters stand out in this space
- Style: Educator meets insider. Think “next-gen investor with receipts.”
📣 Top-Performing Content Angles/Hooks
- “Top 5 Altcoins I’m Accumulating Before the Next Bull Run”
- “Why This Layer-1 Chain Could 10x in 2025”
- “Best Cold Wallets to Protect Your Bags”
- “Crypto Tools That Gave Me a 1000% Edge in 2024”
- “Avoid These 3 Rookie Mistakes in DeFi”
🛍️ Affiliate Products They Buy
- Hardware Wallets & Security Tools:
- Crypto Exchanges & Apps:
- Courses, Signals & Education:
💰 Ideal Product Price Range
- Entry-Level: $10–$100 (ebooks, courses, newsletters)
- Mid-Tier: $100–$500 (hardware wallets, paid groups, trading tools)
- High-Ticket: $500–$2,000 (premium masterminds, private signals, automated bots)
💸 Typical Affiliate Earnings
- Entry-Level: $500–$2,000/month (wallets, VPNs, Udemy courses)
- Intermediate: $3,000–$8,000/month (referrals to exchanges + tools)
- Top-Tier: $10K+/month (if tied to education or exchange referral volume)
🔁 Recurring vs. One-Time Commission Opportunities
- Recurring:
- Exchange trading fee share (Binance, Kraken, Bybit)
- Crypto software tools with monthly fees
- Newsletters, signals, communities
- One-Time:
- Cold wallets, education courses, books, merch
🎁 Lead Magnet Ideas That Would Convert
- “Top 10 Tools Every Crypto Investor Needs in 2025”
- “Free Crypto Portfolio Tracker Spreadsheet”
- “Avoiding Rug Pulls: The DeFi Checklist You Need”
- “Insider Crypto Report: 3 Coins Primed to Explode”
📢 Ad Angles That Work
- “The smart money already knows about this…”
- “This $99 tool saved me from a $10K mistake”
- “Top exchanges with the best signup bonuses”
- “Crypto made simple: even if you’ve never bought a coin before”
🚫 Major Turn-Offs or Mistakes Marketers Make
- Promoting scammy or unverified tools
- Making outrageous promises (e.g., “Become a millionaire overnight”)
- Being behind the curve on market trends or using outdated info
- Not showing real wallet results, transactions, or value
