🧠 Audience: ADHD Entrepreneurs Trying to Streamline Focus and Workflow
by brianduclos | Jun 4, 2025 | Uncategorized |
🧠 Audience: ADHD Entrepreneurs Trying to Streamline Focus and Workflow
👥 Demographics
- Age: 22–45
- Gender: Mixed, but slightly more male-dominated in tech/startup spaces
- Income Level: $40K–$150K+ (often fluctuates based on freelancing, launches, or consulting gigs)
- Education: High school diploma to advanced degree — many are self-taught or dropouts who found their own path
- Location: Predominantly urban or remote-friendly regions (digital nomads, home offices)
🧠 Psychographics
- Values: Autonomy, creativity, productivity, unconventional success
- Pain Points: Mental clutter, procrastination, disorganization, shiny-object syndrome
- Emotional Triggers: “Finally found what works for my brain,” “I can actually finish projects,” “No more burnout”
- Goals: Build scalable income, manage time better, reduce overwhelm, perform like a neurotypical business owner without compromising their style
📹 Preferred Content Formats
- Bite-sized, fast-paced educational videos
- Tools walkthroughs and reviews
- Visual frameworks (e.g., Notion boards, checklists, calendar systems)
- Podcasts for background listening during deep work
- Real-life productivity hacks, not theory
- TikTok & Instagram Reels – Quick hacks and relatable content
- YouTube – Deep dives into systems, tools, and productivity methods
- Email – Curated toolkits, check-ins, and checklists
- Twitter/X – Thought-leader advice in bite-sized form
- Notion/Gumroad – Downloadable templates and product delivery
🎤 Ideal Presenter Type
- Age: 25–40
- Tone: Empathetic, slightly chaotic but credible — “I’ve been there too” energy
- Gender: Doesn’t matter — authenticity and relatability are king
- Style: Casual-professional hybrid. Visual aids, whiteboards, ADHD humor, productivity fails + wins
📣 Top-Performing Content Angles/Hooks
- “My ADHD-proof daily workflow (finally works)”
- “Top 5 Tools That Saved My Focus in 2025”
- “From Chaos to Cashflow: My Productivity Stack”
- “No more 47 tabs open. Here’s the fix.”
- “This is how I stopped jumping between 3 businesses a day”
🛍️ Affiliate Products They Buy
- Productivity Tools:
- Time and Focus Aids:
- Organizational Systems:
💰 Ideal Product Price Range
- Low-ticket: $10–$30 (focus apps, templates, ebooks)
- Mid-ticket: $50–$150 (premium app subscriptions, course bundles, supplements)
- High-ticket: $300–$1,000 (online coaching, productivity bootcamps, mastermind groups)
💸 Typical Affiliate Earnings
- Entry-Level: $50–$500/month from apps + impulse tools
- Intermediate: $1K–$3K/month through stacked bundles (tools + templates + courses)
- Top Affiliates: $5K–$15K+/month from SaaS lifetime plans, coaching referrals, and info products
🔁 Recurring vs. One-Time Commission Opportunities
- Recurring: App subscriptions, SaaS platforms, productivity services
- One-Time: Courses, coaching sessions, planners, supplements
🎁 Lead Magnet Ideas That Would Convert
- “The ADHD Entrepreneur’s Digital Toolkit”
- “7 Workflow Templates for Scattered Minds”
- “My Focus Stack for Deep Work”
- “How I Time-Block My Week (When I Never Follow Plans)”
- “Printable ADHD Work Sprints + Break Tracker”
📢 Ad Angles That Work
- “Built for brains that hate routine”
- “Tools that tame your tabs, tasks, and timeline”
- “You don’t need willpower — you need the right system”
- “Entrepreneurship isn’t hard. Starting is hard (this helps)”
- “I finally finished something — thanks to this focus stack”
🚫 Major Turn-Offs or Mistakes Marketers Make
- Selling “one-size-fits-all” productivity methods
- Overwhelming users with 10-step systems and huge learning curves
- Acting superior instead of empathetic
- Pretending ADHD is a superpower without acknowledging the daily chaos
- Failing to offer visual aids, templates, or concrete action steps
