👤 Audience: High Schoolers Starting Online Businesses Early
by brianduclos | Jun 4, 2025 | Uncategorized |
👤 Audience: High Schoolers Starting Online Businesses Early
👥 Demographics
- Age: 14–18
- Gender: Mixed, slightly male-leaning
- Income Level: Limited personal income; may rely on parents or early side hustle earnings
- Education: High school students (some dual enrolled or homeschooled)
- Location: Predominantly U.S., Canada, UK, India, and emerging economies
- Stage of Life: Teenagers eager to become financially independent, often involved in gaming, social media, or early side hustles
🧠 Psychographics
- Values: Independence, creativity, digital freedom, fast results, peer respect
- Pain Points: Lack of capital, limited access to payment processors or bank accounts, minimal parental support
- Emotional Triggers: “Make money without a job,” “No experience needed,” “Be your own boss before 18,” “Escape the system”
- Goals: Build passive income, earn respect, buy tech/gadgets, gain financial freedom, prove doubters wrong
📹 Preferred Content Formats
- YouTube tutorials
- TikTok “day-in-the-life” montages
- Discord community chats
- Listicle-style blog posts and visual content
- Mobile-friendly video and app walkthroughs
- YouTube & YouTube Shorts
- TikTok
- Instagram
- Discord communities
- Reddit (e.g., r/teenagers, r/EntrepreneurRideAlong)
🎤 Ideal Presenter Type
- Age: Teen to mid-20s
- Tone: Casual, confident, slightly rebellious
- Gender: Any
- Style: Fast-paced, direct, showing results or proof of concept
📣 Top-Performing Content Angles/Hooks
- “How I Made $100 in High School with No Job”
- “Top 5 Side Hustles for Teens (No Experience Needed)”
- “Start a Business in Your Bedroom: No Parents Needed”
- “This One App Pays Me More Than Minimum Wage”
- “Teens Are Getting Rich Off This—Here’s How You Can Too”
🛍️ Affiliate Products They Buy
- Beginner-friendly online business tools:
- Ecommerce starter tools:
- Courses or guides for beginners:
💰 Ideal Product Price Range
- Sweet Spot: Free – $49
- Occasional Stretch: Up to $97, especially if paired with results/testimonials or bundled value
💸 Typical Affiliate Earnings
- Entry-Level: $50–$300/month (from peers and social circle)
- Intermediate: $500–$1,000/month (via scaled TikTok or Discord)
- Top-Tier: $1,000–$2,500+/month if they build an audience or run small paid traffic campaigns
🔁 Recurring vs. One-Time Commission Opportunities
- Recurring: App/software tools like Systeme.io, Canva, Shopify
- One-Time: Digital course sales, starter kit bundles, launch pads
🎁 Lead Magnet Ideas That Would Convert
- “Free Teen Hustle Starter Kit (No Credit Card Needed)”
- “10 Side Hustles You Can Start Without a Job or Driver’s License”
- “Teen Creator Toolkit: Free Resources to Launch Your Online Biz”
📢 Ad Angles That Work
- “Tired of Asking for Allowance? Start This Instead”
- “No Job. No Experience. No Problem.”
- “Make $100 Before the Weekend—Using Just Your Phone”
- “Don’t Wait Until College to Make Money”
- “While Your Friends Are Gaming, You’re Building a Business”
🚫 Major Turn-Offs or Mistakes Marketers Make
- Talking down to them like kids
- Overly corporate branding or language
- Requiring credit cards or business licenses to start
- Selling high-ticket items without payment plans or proof
- Assuming they have full autonomy over money decisions
