👤 Audience: Christian Entrepreneurs Seeking Value-Aligned Tools and Products
by brianduclos | Jun 4, 2025 | Uncategorized |
👥 Demographics
- Age: 25–55
- Gender: All genders (slightly more female in coaching spaces; more male in business tools)
- Income Level: $40K–$150K+
- Education: Some college to advanced degrees
- Location: Predominantly U.S., but global reach (especially U.K., Canada, Australia)
- Faith Practice: Regular churchgoers, small group participants, or faith-based business community members
🧠 Psychographics
- Values: Integrity, stewardship, purpose-driven impact, family, generosity
- Pain Points: Tools or marketing that conflict with their faith, lack of value-aligned business resources, isolation in secular entrepreneurial spaces
- Emotional Triggers: “Serve with excellence,” “Build your business God’s way,” “Align your faith and finances,” “Your calling is your business”
- Goals: Grow a profitable business that honors God, build generational wealth ethically, use business as ministry
📹 Preferred Content Formats
- Testimonial-based YouTube content
- Email devotionals with actionable business tips
- Blog posts blending scripture + business strategy
- Interviews with Christian entrepreneurs
- Instagram Reels with motivational scripture/business overlap
- YouTube – Faith-aligned entrepreneurship channels, testimonials
- Instagram – Scripture-infused reels and motivational content
- Email – Faith-based newsletter sequences, “business & Bible” content
- Facebook Groups – Christian biz owner communities and coaching circles
- Podcasting – Devotional + strategy podcast episodes
🎤 Ideal Presenter Type
- Age: 30–50
- Tone: Faithful, sincere, mission-driven
- Gender: Either — but clear alignment with faith and values
- Style: Prayerful, encouraging, grounded in scripture, strategic yet humble
📣 Top-Performing Content Angles/Hooks
- “God gave you a vision. Let’s build it.”
- “How I scaled my business without selling my soul”
- “Christian entrepreneurs: It’s time to stop playing small”
- “Build a business that glorifies God and funds your calling”
- “What Proverbs taught me about pricing my services”
🛍️ Affiliate Products They Buy
- Faith-Based Business & Productivity Tools:
- Course Platforms & Software (Faith-neutral but values-conscious):
- Faith-Centered Apparel/Printables for Biz Gifting:
💰 Ideal Product Price Range
- Low-ticket: $10–$50 (journals, devotionals, printables)
- Mid-ticket: $99–$499 (courses, coaching toolkits, planners)
- High-ticket: $500–$2,000 (masterminds, done-for-you content, coaching intensives)
💸 Typical Affiliate Earnings
- Entry-Level: $200–$800/month
- Intermediate: $1,000–$5,000/month
- Top-Tier Marketers: $10K+/month (especially if building lists and funnels with recurring digital offers)
🔁 Recurring vs. One-Time Commission Opportunities
- Recurring: Email platforms (e.g., ConvertKit), coaching memberships, software
- One-Time: Journals, apparel, high-ticket courses
🎁 Lead Magnet Ideas That Would Convert
- “Faith & Business Alignment Checklist”
- “Top 10 Business Tools for Christian Entrepreneurs (with Bible verses)”
- “30 Days of Devotionals for Entrepreneurs”
- “Weekly Biz Planning Template with Scripture Focus”
📢 Ad Angles That Work
- “You don’t have to choose between faith and profit”
- “What if your business was your ministry?”
- “God didn’t give you this gift to stay broke or burned out”
- “Grow your income and impact — the Kingdom way”
- “Tired of sleazy sales tactics? Here’s a better way…”
🚫 Major Turn-Offs or Mistakes Marketers Make
- Using manipulative or fear-based messaging (especially prosperity gospel tone)
- Over-secularized branding or swear-heavy language
- Promoting ethically questionable products (e.g., high-pressure MLMs, false scarcity)
- Lack of sincerity — this audience will sense inauthenticity fast
- Promoting tools that contradict biblical stewardship or modesty principles
