🎖️ Audience: Military Veterans Building a Second Career
by brianduclos | Jun 4, 2025 | Uncategorized |
🎖️ Audience: Military Veterans Building a Second Career
👥 Demographics
- Age: 30–55
- Gender: Predominantly male, but includes growing female veteran demographic
- Income: $40K–$90K (retirement or disability benefits + part-time/full-time income)
- Education: High school, some college, or military certifications; many pursue additional education post-service
- Location: Nationwide, with high concentrations near military bases or veteran-friendly cities (e.g., San Diego, Jacksonville, Fort Bragg area)
🧠 Psychographics
- Values: Discipline, honor, self-reliance, loyalty, structure, service
- Pain Points: Difficulty transitioning to civilian workforce, lack of purpose post-service, tech skill gaps, distrust of scams or vague promises
- Emotional Triggers: “You’ve served your country — now build something for yourself.”
- Lifestyle Goals: Structured, mission-driven work that allows independence, legacy-building, and financial stability
📹 Preferred Content Formats
- Tactical how-to tutorials
- Success stories of other veterans
- Long-form step-by-step blog posts or videos
- Mentorship or coaching-style walkthroughs
- Resource directories
- YouTube (education and career-building)
- Facebook (vet groups, family-friendly)
- LinkedIn (professional rebranding and networking)
- Blogs (evergreen how-to content)
- Email (direct, respectful communication)
🎤 Ideal Presenter Type
- Age: 35–50
- Tone: Respectful, direct, no fluff
- Gender: Any, but veteran status or military familiarity is key
- Style: Clear, no-BS delivery with military-style efficiency and structure
- Persona: “The Battle-Tested Guide” — someone who’s been there and built a second career step by step
📣 Top-Performing Content Angles/Hooks
- “From Boots to Business: My 6-Month Income Plan”
- “The 5 Skills You Already Have That Civilians Will Pay For”
- “Affiliate Marketing for Veterans: Real Talk, Real Strategy”
- “How I Replaced My Military Paycheck Online”
- “Mission-Driven Income for Veterans Who Still Want to Serve”
🛍️ Affiliate Products They Buy
- Digital Education Platforms:
- Examples: Skillshare, Coursera, Udemy for Business, HustleGPT, Affiliate Mastery Courses
- Tools for Online Work:
- Examples: Bluehost (web hosting), Systeme.io (funnels), Grammarly, Jasper.ai, Canva
- Veteran-Focused Business Services:
- Examples: Veteran business grants lists, military-to-entrepreneur mentorships, branded apparel, or digital tools
💰 Ideal Product Price Range
- One-Time Products: $50–$500
- Courses or Platforms: $197–$997 (if framed as skill-building or biz dev)
- Subscriptions: $10–$49/month with a clear ROI
💸 Typical Affiliate Earnings
- Entry-Level: $300–$1,000/month (small audience, niche tools)
- Intermediate: $1,000–$4,000/month (YouTube + blog + recurring products)
- Top-Tier: $5,000–$10,000+/month (brand building, consulting, premium programs)
🔁 Recurring vs. One-Time Commission Opportunities
- Recurring: Email platforms, website builders, CRMs, coaching memberships
- One-Time: Online course sales, software bundles, books, hardware (microphones, computers)
🎁 Lead Magnet Ideas That Would Convert
- “The Veteran’s Step-by-Step Guide to Online Income”
- “Top 10 Tools Vets Use to Start a Side Hustle in 2025”
- “Military Skill Transfer Worksheet: What You Can Charge For Right Now”
- “Bootstrapped Affiliate Business Planner for Veterans”
📢 Ad Angles That Work
- “No fluff. No scams. Just a blueprint built for veterans.”
- “Your second mission starts here — and this time, you’re in charge.”
- “Use your discipline and structure to earn on your terms.”
- “Military work ethic + modern tools = freedom.”
- “You didn’t come this far to settle for average.”
🚫 Major Turn-Offs or Mistakes Marketers Make
- Over-promising “get-rich-quick” systems
- Using vague, hype-driven language
- Lack of transparency or unclear instructions
- Not acknowledging the transition struggle
- Appearing condescending or civilian-disconnected
